GIFT GIVING FOR BUSINESS DEVELOPMENT
Gift giving is a technique used by savvy businesspeople to gain influence, increase sales and build relationships.
Have you ever wondered why supermarkets set up stands inside the store to giveaway samples? Studies have shown that by giving away samples it spurs sales. Many times shoppers will buy the product even if they don't like it.
Research has indicated that the person that receives a sample feels obligated to balance the scales by reciprocating the gesture. This gift-to-purchase paradigm is used from tradeshows to Tupperware parties.
I use bottled water to introduce our Threat Racing apparel line. Whether I'm at an
industry event or a MX track, I get my clients' and prospects' attention with
my Threat Racing Bottled Water.
-Partner, Threat Racing
Gift giving also has a cumulative effect. The more you give and the longer you give, the higher the perceived value is perceived. Studies have indicated that this need to balance the scales cuts across all cultures.
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